Monthly Archives

September 2011

Confusing the Familiar with the Safe

By | Investment Consulting | No Comments

As human beings we use “schemas” in everyday life. A schema is a psychological term used for shortcuts we develop in our mind to help us quickly associate something. When you hear the word car, you see a picture of a car in your mind. You may also have emotional connections to cars—perhaps you and your father worked on them when you were a kid, or you were in a bad car accident at some point.

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